Hisense Brand Playbook

Role: Lead Creative Director - Americas Region

Working as Lead Creative Director of the Americas Region (Canada, North America & South America), I was tasked to create a modern brand identity for the Hisense Corporation. Taking previous and very outdated brand guidelines, (who here loves a pdf book of strictly readable brand guides?) we took on a new approach. A small, nimble team of four, including myself, ideated, designed and delivered a microsite of over 23 chapters, 45 downloadable and usable templates for the updated brand guide. ​We introduced new visuals for the brand including motion, video, pictograms, a writing guide and so much more. ​Like I like to say this is a " Playbook, not a Rulebook" have some fun!​