Hisense 2025 Product Showcase Media Event NYC

Role: Lead Creative Director - Americas Region

On March 28, 2025, Hisense unveiled their 2025 product lineup for the entire America's Region- Mexico, Canada & North America, at Location 05, Hudson Yards in New York City. This was a landmark event, bringing together teams from Hisense Canada, Mexico, and the U.S. for the first time, and welcoming over 100 tech experts, content creators, and industry partners.

As creative director, I led the experiential design for the entire event. This included all graphics, design, experiential areas, motion graphics, logistics, set up, working with our production/fabrication partners, onsite creative direction and post event breakdown while ensuring a smooth execution throughout the event. Our team was very small, but extremely efficient and has the experience needed to execute at a very high level - only three of us-myself, Perrine Winkler (Senior Art Director) and Dan Chisholm (Motion Graphics Designer) plus our production partner, RedMax events. It was incredibly rewarding to see our efforts come to life in an immersive, sports-themed environment—celebrating our partnerships with FIFA Club World Cup 2025 and the NBA.

The showcase featured our latest innovations in TVs, laser projectors, home appliances, and air conditioning, and introduced Hisense’s new brand slogan, “Own the Moment.” I’m proud to have been part of a team that helped make this moment unforgettable. 

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