W Hotels Wake Up Call gave the festival experience a luxe upgrade. Marriott Bonvoy Members experienced unparalleled insider access to artists and unforgettable luxury experiences in some of the world’s hottest travel destinations including Hollywood, Barcelona, Bali
and Dubai. 
 
Each festival was a multi-day, multi-stage, hotel takeover, where guests would check in to check out performances throughout the property. Some of the experiences included WET deck parties, DJ masterclasses and live performances by some of the hottest acts in music today – Rüfüs Du Sol, Rita Ora, Disclosure, Phantogram, Charli XCX, Martin Solveig, Black Coffee, Tove Lo and Angus & Julia Stone. To amplify Wake Up Call’s story, a robust influencer and celebrity plan drove social content and each festival was live streamed on Marriott Bonvoy’s YouTube channel.